The New Technocracy

On February 2, 2013, in Technology, by Admin

Cover Art – MacPaint Manual

The first Macintosh computer was released in 1984 and soon ushered in the era of Desktop Publishing. Of course a number of technologies were needed as well as the computer itself, Postscript and laser printers were instrumental. But without the overall simplicity of use that was pioneered by Apple it is unlikely that anyone not trained in the “world of print” could have hoped to produce their own flyers, newsletters, and for the more adventurous, books and catalogs. It was a revolution in keeping with the invention of type and the printing press that truly empowered people with ideas and things to do but not necessarily a technical background.

Then, along came the World Wide Web. Suddenly almost anyone could aspire to not only printing but electronic publishing to an ever-growing audience, virtually unlimited! And really the new language of HTML and the basic tools required were rather simple by intent. Learn how to make a paragraph, bold something, add a picture and a link to someplace else… what more could any aspiring self-publisher want?

<p> Just to remind you of the <b> simplicity </b> of it all, <a href="link.html"> THIS String of text </a> has all of those elements! <img src="some-picture.jpg"> </p>

Techno Pear

Service Contract Required

But time and technology marches on and many great and impressive things have happened to the WWW. The HTML “language” is now in its’ 5th formal version. With HTML5 there are very impressive things that can be done. But you will need to use some CSS and javascript. Oh, you don’t want to quit your career in French literature to learn those languages too? So sorry, you may need a new technocrat to enable things for you.

Not really, I exaggerate to make a point but the fact is that every advance in the tools and functionalities that make up the WWW and the devices that access it makes it more complex for the average user rather than more approachable. This is likely becasue it is human nature to turn our specialties into jargon with a good dose of obfuscation. It is basically job protection.

Try dealing with an important legal document or undertaking without a lawyer. They have had job protection built into our bureaucracy for a long time. Microsoft built an enormous job market for Certified Windows support technicians based upon the average user’s inability to rid themselves of the infamous “blue screen of death” (and of increasing seriousness, red and black) so the concept is certainly already built deeply into our digital infrastructure.

from “The Adventures of Baron Munchausen”

The Baron: Go away! I’m trying to die!
Young Girl: Why?
The Baron: Because I’m tired of the world and the world is evidently tired of me.
Young Girl: But why? Why?
The Baron: Why, why, why! Because it’s all logic and reason now. Science, progress, laws of hydraulics, laws of social dynamics, laws of this, that, and the other. No place for three-legged cyclops in the South Seas. No place for cucumber trees and oceans of wine. No place for me.

I am actually not complaining as much as waxing sentimental about the bygone days of the Web when it was possible to think in terms of Cucumber Trees and set out to make one with little more than determination and curiosity.

Baron Munchausen

The Adventures of Baron Munchausen

But I can still make an ocean of wine. I just can’t make it in Flash if I want people with a mobile device to see it!

 

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